Why We’re Shutting Down the Public Store on November 20th.

On November 20th, this website locks.

The public storefront for Black & White Affirmations will cease to exist. If you don't have a password after that date, you won't be able to get in.

Here is exactly why we are making this massive shift, and what it means for you.

When we started BWA, the goal was simple: use the power of simple words to create extraordinary change. We wanted you to wear positivity and share empowerment with everyone who sees you.

But as we grew, we realized that the traditional, mass-retail e-commerce game was pulling us away from what matters most—the art, the raw message, and our true community. We aren't interested in feeding algorithms or fighting bots. We are interested in creating highly curated, deeply meaningful gear for the people who actually believe in the message.

So, we are going back to our roots. We are entering The Garage Era.

Starting November 20th, we are transitioning to 100% private, password-only drops focused exclusively on limited-run, hand-drawn designs by Ray.

Here is what you need to do right now:

1. Raid the Archive Before It's Gone. Every single item currently live on the site is being liquidated. Once a size sells out, it is gone. Whatever is left on November 20th will be locked in the vault forever. If you want the original collection, shop it right now.

2. Secure Your VIP Pass. When we drop our first Garage Era hand-drawn collection, the site will be locked. The only way to get the passcode to enter and shop is to be on our VIP list. We aren't broadcasting it on social media. We aren't leaving the doors open.

www.bwaffirmations.com will change forever.

If you want to keep wearing words you believe, make sure your name is on that list.

Thank you for being here for the first chapter. We can't wait to show you what's in the sketchbook for the next one.

Stay positive.