Introducing Black & White Affirmations

Black & White Affirmations is here to disrupt the way you think about your daily t-shirt. We’ve combined powerful affirmations with sustainable fashion to create a product that’s both meaningful and impactful. 

At Black & White Affirmations, we know the scientific power of small daily habits. Our mission is simple: to integrate the transformative potential of affirmations into your daily routine through mindful fashion. Each shirt serves as a cue to pause, breathe, say your affirmation, and reflect on its meaning. Turn your morning ritual of getting dressed into a moment of self empowerment to set the tone for the day.  Getting dressed can be more than a routine — it can become a daily opportunity to focus on growth.

How It Works

Our shirts are designed to fit seamlessly into your daily rituals:

• Morning Cue: Begin your day with intention, wear a message that matters to you.

• Daily Routine: Pause and take three deep breaths as you dress, centering yourself for the day ahead, repeating your affirmation, and reflecting on how you will embody it today.

• Natural Craving: See your affirmation throughout the day, inspiring mindfulness, lowering stress and capitalizing on the power of repetition to turn your aspirational affirmation into a daily habit that is integrated fully into your life.

• Powerful Reward: Feel grounded, energized, and ready to tackle the challenges ahead everyday.

A Brand with Purpose

We believe in the power of simple words, used everyday, create extraordinary change. From our closed-loop fashion system (return your shirt to be recycled) to supporting nonprofit organizations, to partnering with Gelato and Shopify and their sustainable fashion model. We’re creating a community of Affirmers who build upon our shared values: unity, self empowerment, and positive community impact.

What You Can Do Today

1. Join the Movement: Start your journey with one of our wearable affirmations in a fresh organic t-shirt that will feel good on your skin.  Become an Affirmer today.

2. Make Your Voice Heard: Every purchase allows you to vote for the next nonprofit we support—your choice shapes the change we create together. Share your affirmation on social media and tag us! @BWAffirmations

3. Repeat your Daily Affirmation and build a new habit to change your life.

4. Gift a loved one an Affirmation T-shirt to support them on their journey.